The project was called “The Echigo-Tsumari existence Design Project”where 20 creators re-designed 28 different products special to the Echigo-Tsumari area. Rice is the main farmed crop of Japan. The fresh water and the weather, along with the toil of the farmhouse workers culminate in this product, which is a natural blessing. The mark on the packaging represents water, the sun, the Japanese flag and rice. It also aims to give that to the farm workers.
(Source: behance.net, via typographie)